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SEO consulting for contractors

SEO consulting for owners who want a clear plan, not a mystery.

SEO consulting for home service businesses that have a team, a web designer or an agency already, or want to do the work themselves. You get a straight review of where you stand, a plan in priority order and someone experienced to check the work, so time and budget go where the calls are.

  • Honest review of your site, Google profile and competitors
  • A 90-day plan in priority order
  • Regular calls with the person doing the review
  • Second opinion on agencies, quotes and reports
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Month to month One client per trade and area Reply within 1 business day
Example · 90-day plan Example
12 tasks

Example: a roofing company's plan, ranked by expected effect on calls and the effort each task takes. Example figures, not a specific client.

01 Talk to the founder
02 Plan in priority order
03 No long contract
90

Days covered by the first written plan

1

Person you talk to: the founder, not a sales rep

0

Logins or accounts we keep in our name

100%

Of the plan your team can carry out without us

How we work, not a promise of results.

Example project · Roofing Example · not a specific client

A busy team, pointed at the right work

Example: a roofing company had an in-house marketer posting blogs every week, but calls from Google were flat. The review showed the main service pages were thin, the Google Business Profile had the wrong primary category and storm-season pages went live too late. We wrote a 90-day plan, reviewed the marketer's work every two weeks, and the same hours went into the pages that bring jobs.

See example projects
+31%

Example: calls from Google in 4 months

2 hrs

Example: consulting time per month

Who consulting is for

When you have hands for the work, but need the direction.

Not every contractor needs a full agency. Consulting fits when someone is already doing the work, or when you want to make better decisions about who does it.

01

You have an in-house marketer

They're busy, but nobody is checking whether the work is the right work for a local service business.

What we do: a clear plan, regular reviews of their work and answers when they're stuck.

02

You're paying an agency and unsure

Reports look busy, but calls aren't growing and you can't tell what you're paying for.

What we do: an independent review of the agency's work, reports and contract, with plain questions to ask them.

03

You want to do it yourself

You're hands-on and willing to learn, but you don't know which of the hundred SEO tips actually matter for your trade.

What we do: a short list of the tasks that move calls, in order, with guidance as you go.

What's included

Senior advice, written down and in order.

Every engagement starts with a review and a written plan. After that, you choose how much ongoing support you want.

⌕

Review

A clear picture of where you stand on Google today and why.

  • Website and service pages
  • Google Business Profile and reviews
  • Top local competitors
☰

Written plan

What to do in the next 90 days, ranked by effect on calls and effort.

  • Tasks in priority order
  • Who should do each one
  • What success looks like
☎

Regular calls

Short, focused calls to review progress, answer questions and adjust the plan.

  • Every two or four weeks
  • Notes and next steps after each call
  • Questions answered between calls
✓

Work review

A second pair of eyes on what your team or agency produces.

  • Page and content reviews
  • Google profile changes
  • Technical changes before launch
⚖

Agency and vendor advice

Make better decisions when you hire, renew or replace a provider.

  • Proposal and quote reviews
  • Report and contract checks
  • Questions to ask before signing
▤

Tracking setup

Make sure calls and forms are measured, so the plan is judged on leads and not just on rankings.

  • Call and form tracking check
  • Search Console and Analytics
  • One simple monthly view
What usually goes wrong

The SEO mistakes we see most.

Most of these come from good intentions and generic advice that doesn't fit a local service business.

The problem

Weekly blog posts on general topics while the main service pages stay thin.

Our fix

Service and town pages fixed first; guides written only where they help those pages.

The problem

Paying for an agency report full of rankings for keywords nobody calls about.

Our fix

Tracking based on calls, forms and the searches that bring jobs, with the agency held to them.

The problem

Every new idea gets tried at once, and nothing gets finished.

Our fix

A short plan in priority order, with one owner per task and a review every few weeks.

The problem

The Google Business Profile was set up years ago and never touched.

Our fix

Categories, services, photos and review requests fixed, as one of the first tasks on the plan.

How we measure success

Four numbers. Every month.

Each plan sets a few simple measures from the start: calls and forms from Google, map and search visibility for your main services, and progress on each task. We review them on every call, so you always know whether the plan is working and what to change.

☎

Calls

Tracked numbers on your site, profile and ads, with source, duration and recordings, so you can see which calls became jobs.

✉

Forms

Every quote request and booking form, tagged by the page and the search that brought it in.

⌖

Map rank per area

A grid of ranking points across your service area, so you see the towns where you win and the ones still missing.

$

Cost per lead

What you spend divided by real leads, by channel. The number that tells you where the next dollar goes.

Related services

Consulting works with these.

When you'd rather hand over the work, these services carry out the plan.

SEO audit SEO services Local SEO Call tracking How to hire an SEO company SEO cost guide Contact Free site check
Questions

SEO consulting questions.

Something else on your mind? Send a message and we'll reply within one business day.

What's the difference between SEO consulting and SEO services?

With consulting, we review, plan, advise and check the work, and your team, designer or agency carries it out. With our SEO services, we do the work ourselves. Many clients start with consulting and move to full service later, or the other way around.

Who will I talk to?

David, the founder, who does the review and writes the plan. You won't be handed to a junior account manager.

How is consulting different from an SEO audit?

An audit is a one-time, detailed report of problems and fixes. Consulting includes a review and plan, then ongoing guidance as the work is done, so the plan adjusts to what actually happens.

Can you review the agency I'm working with?

Yes. We'll look at their reports, the work on your site and your contract, and give you a straight view of what's working, what isn't and what to ask them. We won't pitch to replace them unless you ask.

Do I need a long contract?

No. The review and plan are a single piece of work. Ongoing calls run month to month, and you can stop any time.

What do you need from me to start?

Access to your website, Google Business Profile, Search Console and Analytics, plus a short call about your services, your best jobs and the areas you want to grow in. Everything stays in your name.

Is consulting right for a small one-truck business?

It can be, especially if you're willing to do some of the work yourself. The plan focuses on the few tasks that matter most, so it fits a small team.

Ready when you are

One team.
Built to rank.

We take one client per trade in each area and run it like the owner would. Tell us what you do, where, and what isn't working.

Book a strategy call 20 minutes · no slides · we'll tell you if we're a fit
Add your area to continue →

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